my daughter is a member. we pay club penguin about $60/year. Reportedly they are in acquisition talks with Sony for $500 million. Can u freakin' believe it? There seems to be a bit of a consumer bubble boys and girls. If club penguin is worth half a billion, what is second life worth? $4 billion?
It's pretty good, but not that good. My daughter will go through phases where she'll play it for a few days and then forget about it for a month. The games earn money that can be used to pimp your igloo or purchase pets (puffles), so it creates two significant draws for returning to the site.
- igloo envy - you come back to climb the social igloo ladder
- taking care of your pet - you have to play with your pet, give it rest and food for it to thrive.