Tuesday, December 16, 2008
In early November I had the pleasure of attending the WOMMA (Word of Mouth Marketing Association) conference out in lovely Las Vegas. Aside from my streak of bad luck in the Vegas casinos the event was fun, well run, informative, and laden with people wanting to crack the social media code for developing and running a successful word of mouth marketing campaign. There were widget companies, PR firms, advertising firms, SEO, SEM, measurement firms, affiliate network companies, and damn near everything in between. But the hottest thing had to be the dog parked in the lot.
The Oscar Meyer wienermobile has been around something like 70 years and still generates smiles, cameras, pointing, and now tweeting. I befriended two of this year's hotdoggers and got the total legit ride in the wienermobile down the strip. The song was blaring and people were looking. This thing just screams word of mouth. well done hotdoggers, well done :)
For those who care the wienermobile blog is alive and well and tracking the vehicle's trajectory at http://hotdoggerblog.com/index.php