(26) Startups: How to Communicate Traction... by Brendan Baker - Quora

My co-founder at RoundPegg brought this to my attention the other day.

If your company plans to be or is venture backed, it's a gem. Venture Capitalists are looking for traction and momentum. Companies exhibiting exponential progress are much more likely to be funded or further funded than companies experiencing linear growth.

Figure out what to measure, drive it, measure it.

(26) Startups: How to Communicate Traction... by Brendan Baker - Quora:

"4) Choose Your Y Axis

Broadly, I find traction most convincing in the following order:
- Profitability
- Revenues
- Active users
- Registered users
- Engagement
- Partnerships/clients
- Traffic"