Friday, April 06, 2007

wealthy people read blogs

A report published recently by the Luxury Institute on Web 2.0 adoption by wealthy consumers found that 76 percent of people whose income exceeds $150,000 per year read blogs.

This says a lot about the adoption of blogs as a mainstream source of information. I'm left wondering where they have taken their time from in pursuit of blog wisdom. Is the time spent taken from other information sources such as newspaper or television? Or is it coming out of work productivity or leisure activities? In any case this data point shows a continuing shift in information gathering activity by consumers. It also may be a further indication of the existence of a technical divide between rich and poor.

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